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Helping your clients to contact you

I attend quite a few networking events and, therefore, am often meeting new people, and people who are new in business.

One of the first things I do is look at their business card and then visit their website, Facebook page and any other link they may have provided.

What amazes me is the number of people who do not have much in the way of contact details on their site.  A contact form does NOT constitute contact details for YOU. It allows you to collect other people’s details but you are not helping them in being able to contact you.

Not everyone wants to fill in a form. Some people like to pick up the phone, but even then, if the service you provide requires some face-to-face or local contact, then not letting them know where you are is a big mistake.

Examples:

  • I visited a portrait photographer’s website and Facebook page recently. Very nicely set up, both of them, but neither of them told her visitors which country, state or city she is in. If I wanted to engage her to take photos of my family, how would I know if she was even close enough to be able to do that job? Neither her website nor her Facebook page gave that information away.
  • A professional organiser I met recently told me she was interested in finding out more about Virtual Assistants. She did tell me her suburb and gave me her card.  But when I looked at her business card, and her website, neither one gave a postal address or even her suburb. Although there was a phone number listed. Only if you were familiar with the phone prefix numbers would you have any idea of where she might be roughly.  And yet she provides a service whereby she comes to your home or office to help organise your stuff.

In this day of when more and more people depend on websites to locate resources and services, it makes a great deal of sense to let your website visitors know where you are. You don’t have to give your home address. I also work at a home office. But I do make it easy for people to know roughly where I am through listing a postal address, suburb, state and country.  As well as phone and fax numbers.

Likewise people who email others in a business context. So often they just reply and answer with their name and nothing else. Why don’t they have signature blocks set up with their contact details included? You either have to email them back and ask for the address (especially if you’re making an appointment to meet with them) or go off to their website to search in the hope of finding it.

If you’re doing business online, make it easier for people to make quick decisions about pursuing contact with you.If they know you’re local, if the service requires a local, you are doing yourself a favour by letting people know that you are local.

 

 

Comments

  1. Really sensible stuff, Kathie. Realistic and practical advice.

    I’ve also taken to including the current day, date and time on my contact pages/footers so that I get fewer phone calls from overseas in the wee small hours!

    You can view an example here: http://profitclinic.info/#contact

  2. Kathie Thomas says:

    Good point John and I do that on some of my sites but haven’t on this one. Definitely important if you regularly get phone calls from other countries.

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