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Who are you?

whoYou know, but do your website visitors know?  I’ve lost count of the number of websites that I visit and the following information is missing:

  • Name of the owner of the site.  Who owns the site? Who provides the service or sells the product?
  • What experience has that person got in their field? What qualifies them to do what they do?
  • Where are they situated? If the service is locally oriented, visitors won’t know how close they are to you if you don’t let them know.
  • Forms shouldn’t be the only way to contact you. Include a postal address and a phone number.  And a name.

Add your photo if it’s relevant. Often it is.  Let people get to know you and connect with you before they make contact. Include your social media links if you have accounts with LinkedIn, Facebook Twitter, etc. Or, are you hiding something? That’s the general feeling when people don’t reveal who they are on their website. If you’re going to go to the trouble of setting up a great site, then don’t forget to add the important parts – who you are and how to contact you.

 

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